How to Market Like a Teenage Girl on MySpace

Boy, can you imagine the look of disappointment on my face?

MySpace receives more monthly hits than Google! A total of 30 billion page views every month. If you’re a Google expert I know what you’re thinking. “Yeah right, that’s just 30 billion views of pimple-faced girls making kissy faces into mobile phone cams”.

That’s the excuse I’d been telling myself after I’d spent months of my life mastering AdWords and SEO. But it’s a terrible excuse.

More than half of MySpace visitors are over 35. They have lots of money and they are happy to spend it online. All mine and your efforts on Google would never touch them. MySpace users aren’t like anyone else online. They really use very little of the rest of the web.

I’d been advertising to Google because I thought everyone used it. As it turns out, there are MySpace internet “creatures” that don’t even say good morning to Google when they first turn on their browser at work.

I put away my lame excuses. “I need a piece of this spending web”, I thought. “If only I knew how to use MySpace like a teenage girl”.

Using MySpace Like a Teenage Girl

When I was growing up, using a computer was nerdy. But as I came into my mid-20’s, even the “cool kids” were meeting someone for the first time and saying, “Hey, do you have MySpace or MSN?”. The pick-up artists aren’t trying to get a girl’s “digits” any more. Now it’s all about the screen name on AIM or MySpace. But none are so skilled at making a lot of friends online as teens are.

You might think the MySpace boom has come and gone. Guess again. Over the next 6-12 months, the Internet will continue to change really quickly. That’s because of a fast adapting younger generation.

Some of these kids boast as many as 2,000 contacts! And if you hope to ever market as fast as a teenage girl creates a friend network in MySpace – you’d better learn these skills.

Waaaaaaaait!

Put your spy goggles away. Don’t go CIA on your daughter’s MySpace conversations. This trend’s been going on long enough that adults in their 20s have either caught on, or like my 18-year-old brother, grown along with the trend.

My Friends Are MySpace Junkies

My friends are MySpace junkies. They come to visit my computer, not me.

As soon as they arrive, they mumble, “I’m just going to check my MySpace”. These guys literally live online and need to be connected at all times. Even after I pry their claw-fingers off my keyboard an hour later, they’ll spend the rest of their visit sending text messages. They’ll interrupt any conversation with me to take incoming mobile calls from their MySpace buddies. Mind you, I’m more mad because they seem to find those MySpace folks cooler than me.

When my visitor finally gets The Call, he announces that he’s off to meet “this hot chick”. But before he leaves, I have to sit through 23 kissy-face poses.

There are devious secrets.

One secret, I learned from my friend’s youngest sister. It was so evil, I couldn’t help but steal it. Master these tricks and you’ll have all the leads you want, targeted, and absolutely free.

“I Don’t Want to Pick Up From MySpace!”

Teenage girls want to build a “hot guy” network. Their profile is the tool they use to market themselves to their target market.

Obviously you’re not interested in building a “hot guy” network on MySpace. But what do we want to market? Your business? Your product?

Before we press ahead, understand that people on MySpace are there to
socialise and have a good time. No, you cannot enter their social world as a marketer. You WILL offend them and they’ll choose not to talk to you.

Are you kidding me? Trying to sell to a person who’s mad at you? Not a chance. I know you want to market your business and products, but first we have to attract the right target audience. Instead of a “hot guy” network, we want to build a network of entrepreneurs. Let’s blend in and be social. Let’s use our profile to market ourselves to Network Marketers.

Naughty Trick 1: The Profile Photo

A MySpace profile without a photo? Don’t bother.

You’ll be THE most unpopular MySpace kid. It’s the absolute first thing anyone sees when you add them. I’m talking about the default profile photo. An experienced MySpace guy uses his best photo. You know, the latest one of him shirtless leaning against his Japanese sport car, with flexed abs?

That photo is the most important item on your profile. If they don’t like that picture, or worse, if you don’t have one at all, there’s a good chance your request won’t even be opened.

But don’t take shirtless photos. This is a professional MySpace page where you’ll network with your subscribers, clients, and employees. Use a professionally taken, smiling, high resolution photo of your face. Wear power colours and look straight into the camera. This automatically makes you “good looking”, even if you’re not, because people are attracted to others who smile and appear to have authority.

Naughty Trick 2: Make an Attractive MySpace Profile

When you request a connection with a new contact, don’t take it for granted they’ll just look at your profile picture preview and then accept your invitation. They’ll click through to your profile to see if they LIKE you first.

That’s why teenage girls create attractive profiles that grab attention fast: Animations and video attract eyeballs, background audio forces you to start listening, and slide-shows showcase all their photos. MySpace pages are rarely ever well made. But people don’t care, as long as there are a lot of interesting photos. And that’s how they “sell” themselves to one another.

They know to attract the opposite sex they need photos in certain poses and outfits. This is how they show their value to potential visitors of their profile.

You want the attention of Network Marketers.

Could you begin with a quote from a motivational speaker like Jim Rohn? Or could you show off some of your lifestyle photos of your travels? Maybe you should use photos of your cars and toys. But nothing is more effective than relating an experience your MySpace visitors will identify with. Careful not to give a review or a testimonial about your product, though.

You’re a Network and Internet Marketer. This is what you do. Try to think back to your pre-marketing days and talk like you would about your hobby, career, or studies. Command attention fast by creating simple, attractive, and fun profile layouts. There are many customisations you can easily make.

On your profile page, find a natural way to refer to your products and link
the reference to the sales letter.

For example, you could say, “I had a lot of trouble marketing my home business because I didn’t have money to spend. Last week I discovered this video series (link here) and I’m hoping it’s the answer I need. *fingers crossed*”

See how I’m relating an experience as a student of marketing. Notice how I’m promoting myself as a fun and valuable friend to have. I put an image in your head of a comical me with crossed fingers. And maybe you smile. You want to be my friend, right?

Naughty Trick 3: The *Evillest* of All

My friend’s baby sister did the strangest thing.

She was really proud of the 2,000 “friends” on her MySpace profile. And she loved to tell me and her brother her online adventures. One day I noticed her browsing through girls’ profiles and adding them to her contact list. But not just any girls. She always picked the prettiest one on someone’s friends list, requested a connection, and then browsed through that list of friends.

Curiosity got the better of me and I asked, “Hey, Dana, how come you’re browsing the friends list for that girl?”

“The prettiest girls always have the most guys,” she said with a smile. “See, I get on her list and now I can make friends with all her guy friends.”

How incredibly genius!

Of course it didn’t occur to me right away to use her idea for marketing. But can we adapt this naughty trick to strategically build a friend network of targeted “leads” on MySpace?

It’s a shortcut, isn’t it?

You find someone else who already attracts your target market and make friends with them and their network of friends. That’s how we meet people in social situations. You make friends with someone and as your relationship develops, they introduce you to their circle of friends. And you introduce them to yours.

Network marketing gurus, leaders, authors, and celebrities always attract a massive circle of Network Marketers. Go ahead and browse the friends list of Randy Gage, for example. There’s a good chance you’ll find Agel reps in his downline, crossline, and upline. You’ll find other Network Marketers who bought his prospecting CDs. You’ll even find the internet marketers who bought his home study copyrighting
course.

Does that sound like your target audience for your network marketing funded proposal? I hope you’re nodding.

Naughty Trick 4: Be Genuinely Social.

You better be prepared to be social. Don’t just add all of Randy Gage’s friends. Send a short message along with your request. This teenage trick is straightforward and you may be tempted to ignore it
because it sounds like work. But here’s why you need it:

Every once in a while you run into a spoilt MySpace creature. This one has been bugged by so many people online that they now claim to only add people they know. If they see your display picture and don’t recognise you, they’ll deny your request to make a connection. Yes, and you guessed it, they won’t visit your profile either.

By sending a private message along with your request, you automatically get a second chance to have them visit your page. No one can resist checking a personal message written to them.

Think about how you itch to answer your mobile when the caller’s ID is blocked. Or how you can’t resist opening a letter addressed to you even if you don’t know the sender. Right?

And if you’ve done your job right and written a good personal message, that person will write back to you. You MUST always respond. They’re Network Marketers like you. Chances are they’re facing the same problems you did before. You’ve got a lot in common and you’re more experienced which gives you automatic value. And that’s attractive.

Naughty Trick 5: Get Their Attention Again and Again.

This was a pretty crazy trick I first noticed in Facebook and Bebo. It works on MySpace’s “Friend Updates” module too. So listen carefully.

Every time you change something on your profile, your current list of contacts sees an alert telling them about the latest changes that you made to your profile. MySpacers often delete one of their own photos and then upload it again. Guess why?

Whenever they put the photo up again, all of their contacts will see a preview of it on their own profiles. This is a naughty trick that gets their friends to visit or revisit the profile to see the “new” photo. That rekindles interest from people who added them before but didn’t maintain a relationship.

In MySpace you can make bulletin posts, comment on people’s profiles and photos, change your mood in your profile, blog in your MySpace blog, and update your photos.

Want a second chance to get people to view your promotional videos?

Regularly use all of these tools to bring your social Network Marketer contacts back to your profile.